SHAH ALAM: Honda Malaysia Sdn Bhd expects to sell 60 units annually of each of its newly launched Civic Type R and Civic Hybrid in the local market, managing director and chief executive officer Atsushi Fujimoto said.
“The availability of these models is limited in Malaysia due to import restrictions. They are very popular worldwide, so there are only limited units,” he said after the launch yesterday.
Fujimoto said there was currently a three-month waiting period for both new models.
“With the introduction of these new models, Malaysia has the same line-up of the 8th generation Civic as Japan. Malaysia is also the only country in Asia outside Japan where the Civic Type R is being offered,” he added.
To date, Honda Malaysia has sold more than 13,000 of its 8th generation Honda Civic cars since the launch in March last year.
“The availability of these models is limited in Malaysia due to import restrictions. They are very popular worldwide, so there are only limited units,” he said after the launch yesterday.
Fujimoto said there was currently a three-month waiting period for both new models.
“With the introduction of these new models, Malaysia has the same line-up of the 8th generation Civic as Japan. Malaysia is also the only country in Asia outside Japan where the Civic Type R is being offered,” he added.
To date, Honda Malaysia has sold more than 13,000 of its 8th generation Honda Civic cars since the launch in March last year.
Honda R&D Co Ltd chief engineer (Civic) Kaname Tokita (right) and Honda Malaysia Sdn Bhd managing director and chief executive officer Atsushi Fujimoto (left) at launch of Honda Civic Type R and Civic Hybrid in Shah on Thursday.
Honda R&D Co Ltd chief engineer (Civic) Kaname Tokita said the Civic Type R was designed to provide customers with one complete package, including speed, control and precision.
While the Civic Type R pushes for performance, the Civic Hybrid was built as a green vehicle that is gentle on the environment and yet offers an aesthetic design and driving pleasure.
“The new Honda Hybrid is more compact, low on emission and gives about 20% more system output while improving fuel economy,” Tokita said.
The Civic Type R is priced at RM199,800 and Civic Hybrid, RM162,800.
To a question, Fujimoto said Honda Malaysia introduced the Civic Type R locally in response to its customer research, which showed that the model had a large following here, and also the number of requests from its customers for the car.
He said the company also hoped to get some incentives from the government for introducing the Civic Hybrid to promote greater usage of imported vehicles that were fuel-efficient and low on emission.
Honda R&D Co Ltd chief engineer (Civic) Kaname Tokita said the Civic Type R was designed to provide customers with one complete package, including speed, control and precision.
While the Civic Type R pushes for performance, the Civic Hybrid was built as a green vehicle that is gentle on the environment and yet offers an aesthetic design and driving pleasure.
“The new Honda Hybrid is more compact, low on emission and gives about 20% more system output while improving fuel economy,” Tokita said.
The Civic Type R is priced at RM199,800 and Civic Hybrid, RM162,800.
To a question, Fujimoto said Honda Malaysia introduced the Civic Type R locally in response to its customer research, which showed that the model had a large following here, and also the number of requests from its customers for the car.
He said the company also hoped to get some incentives from the government for introducing the Civic Hybrid to promote greater usage of imported vehicles that were fuel-efficient and low on emission.
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